scottpiro.com » Professional News

Once Upon a Time…

Scott Piro — Sat, 19 Oct 2013 10:25:01 +0000

…this used to be my professional website – from when I was a freelance media relations/PR, social media and copywriting professional (2010-2011). But since joining The Cline Group in January 2012, all my professional work is done exclusively through our powerful holistic marketing organization.

This website will become a personal blog for my other career as a writer, but its metamorphosis won’t be a priority for me until I finish the memoir I’m writing. If you’re looking for a professional solution to map your business strategy to your marketing/PR activities and successfully penetrate the U.S. market, hop on over to www.theclinegroup.com. If you’re trying to learn more about me personally, hover your cursor over the PERSONAL tab in the overhead navigation to get a drop-down menu of some of my published writing and other interesting Scotty tidbits – or follow me on Intstagram, Vine (@scottpiro) and Twitter.

Wot Went Wrong? – Nothing!

Scott Piro — Sat, 24 Mar 2012 11:56:37 +0000

Last summer I met an Australian entrepreneur with a big idea – create an online way for people to find out why a date or new relationship that seemed so promising…vanished. Audrey Melnik developed her concept into a web app called Wot Went Wrong and tapped me for its media launch. Right from the start, I sensed the project had runaway media potential – to plug into that zeitgeisty ‘sweet spot’ – a way to finally answer the timeless question of “Why didn’t he call?” that the media would love to write about.

As I researched the dating apps that received the most coverage during 2011 to pinpoint my top targets list, I saw a pattern around which I could craft the perfect narrative. The coverage was completely lopsided: There were a ton of dating apps – every month a new one would receive heaps of splashy coverage in the biggest tech & social media blogs – but almost no breakup apps. I knew that was my hook – and even created a Delicious stack for my pitch to build out this premise.

Our success exceeded my expectations. Coverage in outlets like The Huffington Post, All Things D, The Wall Street Journal, ABC News, CNN, Yahoo! Shine, A.P., Reuters, CNET, Jezebel, Glamour, Forbes, FastCompany, The Atlantic Wire, Read Write Web, Thrillest, UrbanDaddy and YourTango took our cumulative audience impressions past 400 million in only six weeks. The project didn’t include broadcast outreach, but that didn’t stop TV & radio news outlets in L.A., Chicago, Dallas and Phoenix and cable networks in Canada from seeking us out and interviewing Audrey on air.

Then, we went global. With absolutely no outreach to foreign markets, we received coverage in the U.K., Australia, New Zealand, Brazil, Japan, China, Hong Kong, India, France, Belgium, Italy, Spain, Ireland, the Netherlands, Croatia, Slovenia and Mexico.

I’m excited about Wot Went Wrong following me to The Cline Group for PR - and adding social media management to the mix. Next stop….[stay tuned]

[destination]: The Cline Group

Scott Piro — Tue, 10 Jan 2012 23:04:28 +0000

I am extremely pleased to announce that after leading a solo communications consulting practice in Tel Aviv for two years, I have accepted a position with The Cline Group - a fully integrated strategic communication and marketing firm with offices in the U.S. and Israel. As Vice President, Interactive Marketing & Communications, I will lead media relations and social media campaigns directed towards North American markets. I’m joining an extremely talented and personable group of marketing, PR, SEO and social media professionals located in Israel and Philadelphia, PA – my hometown! The fact that my new position requires me to work out of Philly a few times a year and see my family and friends is the cherry on top of a fourth-dimension, knockout, no-brainer opportunity☄

Continued exposure for nanoRep

Scott Piro — Sun, 08 Jan 2012 22:35:53 +0000

In Q4 2011, my work w/ nanoRep – the helpdesk that gets smarter with every question asked – produced another crop of PR results. The highlights included new case-studies with nanoRep customers in Inc., InformationWeek and CRM Magazine. They continue the streak generated by our first press release and media relations follow-up in August. I also wrote the copy for three homepage slides – my proud contribution to nanoRep’s new website design.

fring’s Contest with Antonio Sabato, Jr. Gets Closeup in Soap Opera Weekly

Scott Piro — Sat, 15 Oct 2011 17:01:14 +0000

After generating CNBC coverage last year for mobile chat all-stars fring, we collaborated again on an exciting contest to give away a live video chat with soap star, Antonio Sabato, Jr. The contest was promoted in a story in Soap Opera Weekly’s Oct. 11 issue and online via sister website Soap Opera Digest. Entries are being processed on fring’s website through October 17, and the contest is being promoted via social media from both Soap Opera Digest and fring. Here’s a video of Antonio using fring to video chat with his fans. The contest winner can expect similar treatment from him.

‘Because I Care – Israel’ Gets New Website

Scott Piro — Sun, 02 Oct 2011 13:16:59 +0000

Because I Care – Israel, the nonprofit organization dedicated to improving environmental awareness and social activism in Israel, has lauched their new website, and it looks tremendous. I’m proud to have authored all its core content. An extremely talented graphic designer named Tamar Yadin did all the artwork and social media integration. Congratulations!

United Parents in USA Today

Scott Piro — Sun, 02 Oct 2011 12:42:13 +0000

As a result of my outreach, the United Parents Child Protection Service™ and its CEO Hanan Lavy were featured in technology reporter Byron Acohido’s USA Today story on internet risks for children. The article includes a pair of quotes from Lavy, and United Parents is the only online child-safety product mentioned.

nanoRep: on the radar

Scott Piro — Sun, 02 Oct 2011 11:56:23 +0000

Last summer I began working with innovative help-desk startup nanoRep, whose product is amazing and boasts two, patent-pending technological advancements over industry standards. Other customer-support solutions successfully leverage social media to connect customers to reps quickly and easily, but in the big picture they all encourage the expansion of the support department. That’s great for customers, but expensive for companies. nanoRep is first to develop a solution, which not only provides a great user-experience for customers, but also allows companies to grow their business without escalating support costs.

As a result of my outreach, Read Write Web included nanoRep in a trend story alongside recognized help-desk leaders Zendesk and Assistly. Other coverage included case-studies of nanoRep clients in InformationWeek, Internet Retailer and 1to1 Media, and writeups in E-Commerce Times, Business News Daily, MSPmentor, Startup Beat, TMCnet and Website magazine.

Launching ‘The Final Edition’

Scott Piro — Thu, 25 Aug 2011 13:59:58 +0000

In May I teamed up with PKPR to launch a new humor website from comedy legend Tony Hendra. TheFinalEdition.com launched with a no-holds-barred parody of NYTimes.com, imagining the paper’s last ever issue. This Is Spinal Tap fans know Hendra from his role in the cult classic as band manager Ian Faith, but his comedy chops extend way beyond into breakout parodies like Not The New York Times (1978), Off The Wall Street Journal (1982), and one I worked on at PKPR in 2008, My Wall Street Journal.

Reuniting with an irreverant genius like Hendra was a gas, and my outreach secured him top web culture coverage including Time.com, Wired.com, Politico, Salon.com, The Atlantic Wire and The Next Web.

XTeam unites global team members with virtual game training

Scott Piro — Thu, 23 Jun 2011 12:33:48 +0000

XTeam Training LTD offers the world’s leading virtual training game for strengthening corporate teams and managers, and adapting online play for real world success. Their combination of task-oriented group simulations and post-game debrief sessions provide global teams real-time interaction that’s fast, economical and effective.

In April 2011, I collaborated with XTeam on writing the homepage and various ABOUT US components for their new website. I’m excited to help introduce this cost-effective way to train teams stationed across the globe to human resources departments in corporate America. They are singularly focused on extracting virtual gaming’s unique potential to supercharge business teams and managers for better real-life performance.